
hi — i'm
Nover
Your lead-generating ✱ web developer: websites, lead generation, SEO and automation wired end to end.
Watch the walkthrough
landing page → automation → booking, in one pass
Fig. 00 — WalkthroughStop losing leads
to broken systems.
the problem, plainly
Traffic arrives, nobody follows up, the enquiry goes cold. It is almost never a traffic problem — it is a system problem.
I fix the whole chain: the page that captures, the form that sends every lead somewhere safe, and the automation that keeps talking until they book.
From first click to loyal customer.
One system, built once, running every day.
Before vs. with me.
the same business, two systems
- Leads arrive and sit unanswered.
- Follow-up happens when you remember.
- Enquiries live in three different inboxes.
- No idea which channel actually pays.
- Booking means a back-and-forth thread.
- Every lead answered within minutes, automatically.
- Follow-up sequences run on their own.
- Every lead lands in one place, tracked end to end.
- Tracking shows what each channel returns.
- Calls book straight into your calendar.
The SCALE framework
five rounds, one system
SCALE is the process I run every website, funnel and automation build through. Five steps, from mapping the offer to improving what's live, so the page, the lead capture and the follow-up get planned as one system instead of bolted together later.
-
S
Strategy
Map the offer, the buyer and where the leads leak out.
-
C
Create
Build the pages, the copy and the assets that carry it.
-
A
Automate
Wire automation systems so follow-up runs without you.
-
L
Launch
Traffic on, tracking live, bookings landing.
-
E
Enhance
Read the numbers, re-plate the weak parts.
Experience & system practice
how i got here
that's me
Hey, it's me Nover Dagsaan.
I started in web development and kept following the problem downstream — the page was never the bottleneck, the follow-up was.
Now I build the whole chain: website, lead generation, SEO, automation and the traffic that feeds it.
Agentic AI Developer
Building websites and business systems faster and smarter, using AI to design, code and automate the work end to end.
GHL User
Built practical funnels, lead-capture forms and automation workflows inside GoHighLevel.
Web Developer
Built modern, responsive and SEO-friendly custom coded and web build for business growth.
Lead Generation
Helped businesses attract and capture qualified leads through optimized online channels.
BS Information Technology
Completed a four-year degree and built the technical foundation for the work that followed.
Customer Representative
Provided reliable support through clear communication and positive customer experiences.
Sample works
fifteen plates — browse with the arrows


Mickson Dizon
Life-coaching GHL funnel Open plate
The Right Kitchen Company
Cabinet making Open plate
Hyde Burchell Buyer's Agents
Real estate Open plate
Bespoke Longevity & Aesthetic Medicine
Healthcare Open plate
Escarpment
Custom home building Open plate
Plumbmaster
Plumbing services Open plate
KryonAI
AI / SaaS
BSpoke Cabinets
Cabinet making Open plate
Bosco Accounting
Accounting Open plate
Concept Kitchens
Kitchen joinery Open plate
Barking Happy Treats
Pet treats e-commerce Open plate
Marcelino
Fashion brand
Wellness Cooking Academy
Health education
Velocity Cycle Co
Cycling retail Open plateService rates
being reworked — back soon
Pricing coming soon
This sheet is off the board while it's redrawn. In the meantime, book a call and I'll quote your project directly.
Certifications
the paperwork
Generative AI Certification
TUM Lifelong Learning
Duda Certified Platform Specialist
Duda
Duda Certified in Web Design
Duda
JavaScript Algorithms & Data Structures
freeCodeCamp
Responsive Web Design Developer
freeCodeCamp
Tools & skills
the toolkit i deliver with
Design tools
UI/UX, visuals & mockupsDesigns, graphics and interfaces that are clear to read and easy to use.
Web dev tools
Websites, funnels, systems & appsBuild and deploy efficiently, handle hosting, and manage version control.
Systemic tools
Project management, admin & commsManage projects, automate tasks and schedule appointments properly.
Video & content
Editing & creationVideo content, tutorials and promotional material.
Questions, answered
the ones clients ask first — tap a question to open it
What does a lead-generation website do?
It's built to turn visitors into enquiries, not just describe the business. One clear offer, proof close to the ask, and a form or booking step that's easy to finish. Each lead is then captured and routed automatically so follow-up starts right away.
What's the difference between a website and a landing page?
A website explains the whole business across several pages. A landing page has one job: one offer and one action, usually for a campaign or ad traffic. Most businesses need both: the site for trust, the landing page for conversion. The HostUp case study is a single-offer landing page.
What do you build?
Websites, landing pages and funnels, plus the systems behind them: lead capture, SEO, email and SMS follow-up, appointment booking and tracking. I also design interfaces and build web apps. More of my own projects are on the mockups page.
Which platforms do you work with?
GoHighLevel for funnels, forms and automation. WordPress, Duda, Divi, Elementor and Shopify for websites. React, Next.js and Supabase for custom builds, and Figma for design. The full list is under tools & skills above.
What's your process?
Every build runs through the SCALE framework: Strategy, Create, Automate, Launch, Enhance. It starts with the offer and where leads leak out, and keeps going after launch by reading the numbers and fixing the weak parts.
What kinds of businesses do you work with?
Mostly service businesses that live on enquiries: kitchen and cabinet makers, builders, plumbers, buyer's agents, healthcare and aesthetic clinics, accountants, coaches and short-stay property managers, many of them in Australia. Plus a few e-commerce and SaaS brands. See the sample works.
How does a website connect to lead capture and automation?
The form or booking step captures each enquiry as a lead, tagged with where it came from. That triggers the follow-up: an instant reply, email and SMS sequences, and reminders before a booked call. The lead moves through a pipeline so nothing sits forgotten in an inbox.
GitHub activity
still shipping — commit by commit
a running log of the work, straight from the source
View GitHubPublic repositories
Clean, fast, and exactly the professional outcome I needed.
Let's work together
got a funnel to fix? a system to build? send it over.